PhytoNOTE #6

Brain health and Resilience in a VUCA world

The dynamic nature of our world can be summarized by the acronym #VUCA (Bennett & Lemoine, 2014), first used in 1987, drawing on the leadership theories of Warren Bennis and Burt Nanus and applied by the US Army War College (W. Warner Burke, 1985)

  • #Volatility: The nature, speed, volume, magnitude and dynamics of change,
  • #Uncertainty: the lack of predictability of issues and events
  • #Complexity: the confounding of issues and the chaos that surround any organization
  • #Ambiguity: the haziness of reality and the mixed meaning of conditions.

We live in a VUCA world and our #brain has to be flexible to adapt constantly, we have to be resilient to endure fast and sudden #change and to bounce back quickly into living healthily and without fear. Even when it hits the hardest, #resilience is the best answer to fast and unpredictable changes.

According to the Global “Brain Health #Supplements Market” Research Report 2022-2028, the global Brain Health Supplements market size is projected to reach US$ 6644.9 million by 2028, from US$ 4225.8 million in 2021, at a CAGR of 6.6% during 2022-2028.
It incluedes #Herbal Extract, Vitamins and Minerals and Natural Molecules.

#Brainhealth includes categories like Memory Enhancement, controlling Mood and Depression, Attention, Concentration and Focus, Neuroprotection and Anti-Aging, Sleep and Mental Recovery.